VP, Trade Development

Join the team at New Jersey’s largest wine and spirits distributor! At Allied Beverage Group, we’re proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people—this is the place to be!

Overview

The VP Trade Development is responsible for leading the Division’s commercial strategy, portfolio management, business intelligence, revenue growth initiatives, trade marketing execution, digital and eCommerce activation, and talent development. This role partners closely with Brand Owners, Distributors, and internal cross functional teams to drive sustainable growth, operational excellence, and strong marketplace execution.

Responsibilities

Portfolio Management & Commercial Strategy: 
• Lead supplier engagement in the development of the Division’s Annual Operating Plan, including goals, commercial strategy, and execution tactics.
• Communicate plans, goals, strategies, and tactics to the sales organization.
• Develop, deploy, and track all Division programming.
• Build strong cross functional alignment with Sales, Purchasing, and Operations to ensure seamless Sales & Operations Planning.
• Lead monthly, quarterly, and annual business reviews with Brand Owners.

Business Intelligence & Revenue Growth Management:
• Leverage syndicated data, Brand Owner insights, Distributor data, and market intelligence to build deep understanding of categories, brands, competitors, and industry trends.
• Develop commercial strategies and tactics including category management, pricing, promotions, channel segmentation, and activation planning.
• Partner with Brand Owner and Distributor Business Intelligence teams to establish best practices.
• Drive Value Chain Optimization through RGM strategies focused on shelf pricing, price promotions, SKU/size mix, and trade incentives.
• Negotiate margin meld with Brand Owners to ensure fair distributor value share.
• Collaborate with 3rd party analytics partners to accelerate RGM initiatives.

Trade Marketing, Digital & eCommerce Activation:
• Partner with Brand Owner and Distributor Trade Marketing teams to identify and execute local brand building programs.
• Balance Brand Owner programs with locally driven initiatives that enhance visibility, trial, and adoption.
• Collaborate with Digital & eCommerce teams to advance a world class digital agenda for the Division.
• Develop the Division’s digital content approach and calendar for trade and consumer audiences.
• Build and deploy customer centric eCommerce strategies that drive value for customers and the Division’s portfolio.
• Ensure proper transfer and use of digital assets to maintain brand equity and adherence to brand standards.

Talent Development & Leadership:
• Inspire and motivate the Trade Development team and broader Division.
• Lead engaging meetings, provide clear direction, and communicate compelling plans.
• Promote a culture of continuous learning, capability building, and professional development.

Compensation and Benefits

The anticipated salary range for this position is $175,000 to $225,000, depending on qualifications such as experience, education, and skillset. In addition to salary,  this role is eligible for a discretionary bonus and offers a comprehensive benefits package including Medical, Dental, Vision, 401K plan with company match, Life Insurance, Long Term Disability, Flexible Spending Account, Employee Assistance Program, Pet Insurance Plan and more.

Why You Will Love Allied Beverage Group

Industry Leader – We are New Jersey’s Largest Wine and Spirits Distributor
Culture – We may be a big corporation, but we are still family owned and we like to think that influences our work environment. We promote a culture based on trust, respect and collaboration
State of the Art Facility – We opened a brand-new corporate office and distribution center in Elizabeth, NJ in 2019
Your Continued Growth – Our company encourages our employees to reach high, live up to their potential, and advance in their careers. We offer over 9,000 professional development courses that employees can take at any time
Competitive Pay and Quality Benefits – Allied Beverage Group offers competitive pay commensurate with experience along with a comprehensive benefits package
Allied Perks! – Associate recognition, discounts with several vendors and more


The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct a drug and background check for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.

Allied Beverage Group participates in the E-Verify program to confirm employment eligibility of all new hires in the United States.

EEO and AI Disclosure Statement
 
Allied Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other legally protected characteristics.
 
As part of our recruitment process, Allied Beverage Group uses artificial intelligence (AI) tools to support the initial review of applications. These tools are designed to assist our recruiters in identifying qualifications and experience that align with the requirements of each role. The tools do not make hiring decisions. All final decisions are made by our recruitment team and hiring managers.
 
We are committed to fair and equitable hiring practices. If you have questions about this process or need an accommodation, please contact Human Resources.